B2B marketing operations consultancy · Delhi, working globally
Certified across Marketo, HubSpot, Salesforce, Pardot and Eloqua — then AI integration, websites, design and search from the same people. Plus MarqIQ, the software we built to do the repetitive half.
Certified across
Marketo
HubSpot
Salesforce
Eloqua
Pardot
SFMCEvery consultant on a project holds an active certification.
The InHouse Marketers is a B2B marketing operations consultancy based in Delhi, India, working with clients across the UK, US, EMEA and APAC. We implement, repair and run marketing automation and CRM platforms — Adobe Marketo Engage, HubSpot, Salesforce, Pardot, Salesforce Marketing Cloud and Oracle Eloqua — and extend that with AI integration, website development, design, SEO and paid media. We have delivered 150+ projects for 40+ global B2B clients. Most arrive with one platform problem and stay because the next four sit with the same team.
Clients worked with
Marketing automation and Salesforce are the deep end of what we do. The rest exists because clients kept asking, and because handing a website brief to a third party who has never seen your lead routing tends to end badly.
We design, build and fix the systems that route, score and nurture your leads. New implementations, rescue jobs on a platform someone else left behind, and the unglamorous ongoing work — database hygiene, programme QA, sync errors — that decides whether any of it works.
See the migration track recordSales Cloud, Service Cloud, Pardot and Marketing Cloud — implemented, integrated, and synced properly with your marketing platform so both teams read the same numbers.
More on Salesforce workWe wire AI tools — Clay, n8n, Claude, Make and others — into your CRM and automation stack so enrichment, routing and research stop being someone’s manual Tuesday.
More on AI integrationFast, accessible B2B sites and landing pages, wired into your automation platform from day one — forms, tracking and lead capture that work on launch rather than after a fortnight of tickets.
More on web developmentTechnical SEO, keyword and content strategy, Google and LinkedIn Ads — measured against pipeline, not impressions. Increasingly that also means being visible to AI answer engines, not only to Google.
More on SEO & PPCUI and UX built around how buyers actually behave. Fewer decisions per screen, clearer paths, and email and landing page templates your team can reuse without a designer.
More on website design15 migrations and integrations named in full on the track record page, across 14 platforms. Clients are described by industry, never by name.
Assets, operational programs, integrations, webinar programs and nurture, plus the website’s own data-collection layer rebuilt and version-controlled so the site never stopped capturing.
Read the write-upSeveral separate Pardot instances consolidated into one Marketo instance after a run of acquisitions — workspaces and person partitions per acquired organisation, and a sequencing decision about which instance moved first.
Read the write-upMerging an acquired competitor’s instance into the parent’s, keeping each brand’s database, sending domains and assets separated inside a single licence.
Read the write-upSystem analysis first, then a written plan of exactly what needed migrating. The operational programs were the work; HubSpot workflows split across automation rules, completion actions and Engagement Studio.
Read the write-upA platform with almost no marketing operations community behind it. Learning Odoo well enough to teach it came before any migration, and program logic ended up encoded in regular expressions.
Read the write-upSeveral data sources brought into one system — website behaviour through Segment into Marketo after normalisation, with reporting built out in Tableau and the site updated to carry the tracking.
Described in full on the track recordAfter enough implementations you notice you are building the same things over and over: the UTM fields, the hidden form fields, the workflow that pins first touch, the audit nobody has time to run. So we built it once, properly, as software.
MarqIQ implements source tracking end to end, holds the first touch permanently, exports templates in HubSpot, Marketo, Pardot or SFMC markup, pushes fields onto any number of forms in one pass, and produces audit and cross-system reports you can hand straight to leadership. It deploys through Google Tag Manager with no code, and it is usable today — with more shipping in phases.
Refined across 150+ engagements, so you always know what week you are in.
We go through the actual instance — programmes, fields, routing, sync errors. You get findings, not assumptions.
A prioritised plan with effort and impact against each item, so you can cut scope knowingly rather than by surprise.
Certified consultants do the work. Every programme, integration and form built to the spec you signed off.
Testing, tightening and the boring maintenance that keeps a platform working twelve months later.
Book a free 30-minute call. Bring the messy version — the platform someone else set up, the reporting nobody trusts, the migration that has stalled. We will tell you what we would do about it, whether or not you hire us.
Talk to a consultant
Replies within 24 hours from the people who do the work — not a sales desk.