B2B marketing operations consultancy · Based in Delhi NCR, serving globally
Certified across Marketo, HubSpot, Salesforce, Pardot and Eloqua — then AI integration, websites, design and search from the same people. Plus MarqIQ, the software we built to do the repetitive half.
Certified across
Marketo
HubSpot
Salesforce
Eloqua
Pardot
SFMCThe consultant in your instance is certified in that platform.
The InHouse Marketers is a B2B marketing operations consultancy based in Delhi NCR, India, that implements, migrates and runs Marketo, HubSpot, Salesforce, Pardot, Salesforce Marketing Cloud and Eloqua, and builds MarqIQ. We work remotely with clients in the US, the UK and Europe, and across the rest of EMEA and APAC, on calls in their working hours. The platform work extends into AI integration, website development, design, SEO and paid media, and we have delivered 150+ projects for 40+ global B2B clients.
Clients worked with
Marketing automation and Salesforce are the deep end of what we do. Web, design, search and AI integration sit with the same team, so whoever builds your forms has already read your lead routing.
We design, build and fix the systems that route, score and nurture your leads. New implementations, rescue jobs on a platform someone else left behind, and the ongoing work that decides whether any of it works: database hygiene, programme QA, sync errors.
See the migration track recordSales Cloud, Service Cloud, Pardot and Marketing Cloud — implemented, integrated, and synced with your marketing platform so both teams read the same numbers.
More on Salesforce workWe wire Clay, n8n, Claude, Make and other AI tools into your CRM and automation stack for enrichment, routing and research.
More on AI integrationFast, accessible B2B sites and landing pages, wired into your automation platform from day one: forms posting to the right endpoint, hidden fields carrying UTM and referrer values, and tracking on every page before launch.
More on web developmentTechnical SEO, keyword and content strategy, Google and LinkedIn Ads — measured against pipeline, not impressions. Increasingly that also means being visible to AI answer engines, not only to Google.
More on SEO & PPCUI and UX built around how buyers behave. Fewer decisions per screen, clearer paths, and email and landing page templates your team can reuse without a designer.
More on website design15 migrations and integrations named in full on the track record page, across 12 platforms. Clients are described by industry, never by name.
Assets, operational programs, integrations, webinar programs and nurture, plus the website’s own data-collection layer rebuilt and version-controlled so the site never stopped capturing.
Read the write-upSeveral separate Pardot instances consolidated into one Marketo instance after a run of acquisitions — workspaces and person partitions per acquired organisation, and a sequencing decision about which instance moved first.
Read the write-upMerging an acquired competitor’s instance into the parent’s, keeping each brand’s database, sending domains and assets separated inside a single licence.
Read the write-upSystem analysis first, then a written plan of exactly what needed migrating. The operational programs were the work; HubSpot workflows split across automation rules, completion actions and Engagement Studio.
Read the write-upA platform with almost no marketing operations community behind it. Learning Odoo well enough to teach it came before any migration, and program logic ended up encoded in regular expressions.
Read the write-upSeveral data sources brought into one system — website behaviour through Segment into Marketo after normalisation, with reporting built out in Tableau and the site updated to carry the tracking.
Described in full on the track recordThe software our consultants use on client work, sold on its own at marqiq.io.
MarqIQ implements source tracking end to end, writes first touch to a field later visits cannot overwrite, exports templates in HubSpot, Marketo, Pardot or SFMC markup, adds hidden fields to your forms in one pass, and runs audit reports on field completeness, duplicate email addresses and live automations. On Pro and above the tracking tag goes into your Google Tag Manager container in one click; on Starter you paste one snippet.
Four steps, shown as they run on a platform migration. The full method, with the parallel run and the go/no-go, is in How we run migrations.
Last-run dates on every program and workflow, fill rates on every field, the sync error log. You get a list of what is live, dead or broken.
Effort and impact against each item, so scope gets cut on purpose.
Templates, tracking and form scripts in version control; forms repointed in batches, with a rollback someone has rehearsed.
One named person on hypercare until the old setup is switched off, then a retainer if you want one.
Book a free 30-minute call. Describe the instance and what is not working. We will ask the questions that locate the problem and give you a rough sense of the effort. Replies within 24 business hours.
Talk to a consultant
Replies within 24 business hours, from the people who do the work.