Marketing operations is where we start, not where we stop
Certified across Marketo, HubSpot, Salesforce, Pardot and Eloqua — then AI integration, websites, design and search from the same people. Plus MarqIQ, the software we built to do the repetitive half.
Marketo
HubSpot
Salesforce
Eloqua
Pardot
SFMC
What we actually do
The InHouse Marketers is a B2B marketing operations consultancy based in Delhi, India, working with clients across the UK, US, EMEA and APAC. We implement, repair and run marketing automation and CRM platforms — Adobe Marketo Engage, HubSpot, Salesforce, Pardot, Salesforce Marketing Cloud and Oracle Eloqua — and extend that with AI integration, website development, design, SEO and paid media. We have delivered 150+ projects for 40+ global B2B clients. Most arrive with one platform problem and stay because the next four sit with the same team.
Six disciplines.
One team that talks to itself.
Marketing automation and Salesforce are the deep end of what we do. The rest exists because clients kept asking, and because handing a website brief to a third party who has never seen your lead routing tends to end badly.
Marketing Automation
We design, build and fix the systems that route, score and nurture your leads. New implementations, rescue jobs on a platform someone else left behind, and the unglamorous ongoing work — database hygiene, programme QA, sync errors — that decides whether any of it works.
See the migration track record →Salesforce Consultancy
Sales Cloud, Service Cloud, Pardot and Marketing Cloud — implemented, integrated, and synced properly with your marketing platform so both teams read the same numbers.
Learn more →Website Development
Fast, accessible B2B sites and landing pages, wired into your automation platform from day one — forms, tracking and lead capture that work on launch rather than after a fortnight of tickets.
Learn more →Website Design
UI and UX built around how buyers actually behave. Fewer decisions per screen, clearer paths, and email and landing page templates your team can reuse without a designer.
Learn more →SEO & PPC
Technical SEO, keyword and content strategy, Google and LinkedIn Ads — measured against pipeline, not impressions. Increasingly that also means being visible to AI answer engines, not only to Google.
Learn more →AI Integration
We wire AI tools — Clay, n8n, Claude, Make and others — into your CRM and automation stack so enrichment, routing and research stop being someone’s manual Tuesday.
MarqIQ — the ops work, done for you
After enough implementations you notice you are building the same things over and over: the UTM fields, the hidden form fields, the workflow that pins first touch, the audit nobody has time to run. So we built it once, properly, as software.
MarqIQ implements source tracking end to end, holds the first touch permanently, exports templates in HubSpot, Marketo, Pardot or SFMC markup, pushes fields onto any number of forms in one pass, and produces audit and cross-system reports you can hand straight to leadership. It deploys through Google Tag Manager with no code, and it is usable today — with more shipping in phases.
Four steps, no mystery
Refined across 150+ engagements, so you always know what week you are in.
Discovery and audit
We go through the actual instance — programmes, fields, routing, sync errors. You get findings, not assumptions.
Strategy and roadmap
A prioritised plan with effort and impact against each item, so you can cut scope knowingly rather than by surprise.
Build and implement
Certified consultants do the work. Every programme, integration and form built to the spec you signed off.
Optimise and scale
Testing, tightening and the boring maintenance that keeps a platform working twelve months later.
Things people ask before they call
What does The InHouse Marketers do?
Which marketing automation platforms do you hold certifications in?
Do you work with companies outside India?
How quickly can a project start?
How do you charge?
What is MarqIQ?
Tell us what is broken
Book a free 30-minute call. Bring the messy version — the platform someone else set up, the reporting nobody trusts, the migration that has stalled. We will tell you what we would do about it, whether or not you hire us.