MarqIQ — an execution engine for marketing operations
There is always another field to create, another form to wire up, another campaign to QA. MarqIQ is the product we built for our own consultants: it takes the repetitive half of operations work — source tracking, field and form changes, templates, audits, reporting — and runs it inside the tools you already own. It is available today, and more is landing in phases.
What is MarqIQ?
MarqIQ is marketing operations software built by The InHouse Marketers. It implements end-to-end source tracking, holds first-touch attribution permanently on the record, builds email and landing page templates in your platform's own markup, performs bulk field and form operations, and produces live audit reports and cross-system reporting — working directly inside HubSpot, Adobe Marketo Engage, Salesforce, Pardot and Salesforce Marketing Cloud. It deploys through Google Tag Manager with no code, connects to 21 integrations, and is available now on a 14-day free trial that needs no credit card.
Operations work eats the week — and the dashboard still gets it wrong
Every ops team knows the pattern. Another process to run, another request in the queue, another form that needs three fields it does not have. The work that genuinely needs your judgement gets pushed to Friday, then to next week.
Meanwhile the reporting hands every deal to the last Google click, when the real story started with an analyst report months earlier. You lose the time and the credit in the same quarter. MarqIQ was built to take both problems off the desk.
- Repetitive build work becomes a guided flow instead of an afternoon
- First touch is captured once and held, not overwritten by the next visit
- Everything executes inside your existing platform, not beside it
The everyday ops work, executed
Inside the stack you already run — not another dashboard to babysit.
Source tracking, implemented end to end
One guided flow creates the UTM fields, adds them as hidden fields to the forms you pick, and builds the native workflow that locks in first touch. It happens inside HubSpot or Marketo — not in a separate system you then have to reconcile.
A first touch that actually survives
The source someone genuinely arrived from is captured and held, even after twenty more visits. That means the analyst report, the community thread and the podcast mention stop disappearing into “direct / none”.
Templates in your tool's own markup
Build email and landing page templates with drag-and-drop and AI copy assistance, then export them as genuine HubSpot, Marketo, Pardot or SFMC markup — brand rules applied, forms already embedded.
Field and form work in clicks
Create missing properties in one click. Choose any set of fields, mark them visible or hidden, and push them onto as many forms as you like in a single pass — with the tool's own confirmation reported per form.
Audit reports you can hand to anyone
Field completeness across the whole database, email, form, page and deal activity, automation posture — pulled live from the connected tool, with deep links back into it. Print it, send it, take it into the QBR.
Reporting that spans your systems
Cross-tool reports that join HubSpot, Salesforce and Marketo records, with AI enrichment and normalisation cleaning the data that feeds them. No CSV exports. No warehouse project first.
From sign-up to live tracking in four steps
No engineering ticket. No code. It deploys through Google Tag Manager.
Create your workspace
Sign up and set up a brand workspace. A minute, tops.
Connect your tools
Link Google Tag Manager and your CRM or automation platform. Fields are discovered automatically.
Run the guided setup
The flow creates your UTM fields, adds them to your forms and builds the workflow — one step at a time.
Deploy and watch
Push the script live through GTM. First touches start landing the same day.
Three plans. Every one starts free.
14 days of full access, no credit card. Annual billing saves 17%. Prices shown in INR — the app also displays USD, EUR, GBP, AUD, CAD, SGD and AED.
Starter
For teams getting their first source tracking live.
- 3 users included
- GTM + 1 integration of your choice
- Dashboard, attribution reports and team management
Pro
For marketing ops teams running the full engine day to day.
- 5 users included
- GTM + 2 integrations
- UTM Builder, Field Mapping, Template Studio, Intelligence Cloud, audit reports and AEO visibility tracking
Agency
For agencies running operations across multiple client accounts.
- 30 users, no per-seat fees
- Unlimited integrations
- Everything in Pro plus AI enrichment with CRM sync-back and template import
Shipping in phases
MarqIQ is usable today and being extended continuously. Here is how the capability is layered right now.
Source tracking implementation, UTM Builder, tracking URLs, field mapping, script and deploy through GTM, attribution and advanced reports, custom reporting, add-fields-to-forms, Template Studio, Intelligence Cloud and integration audit reports.
AI enrichment with write-back into your CRM, importing your own tool templates to create emails and landing pages directly in Marketo or HubSpot, and the full AEO recommendations and citations playbook.
Deeper cross-system reporting, wider integration coverage and further automation of the everyday ops requests our own consultancy handles most often. Trial users see new capability as it lands — no migration, no re-implementation.
MarqIQ, answered
What is MarqIQ?
Is MarqIQ available to use today?
Which platforms does MarqIQ integrate with?
Does MarqIQ require developer time to install?
How does MarqIQ fix first-touch attribution?
How much does MarqIQ cost?
What happens when the free trial ends?
Give your ops team its week back
Set up a workspace free, connect one tool, run the guided setup. The repetitive work starts disappearing the same day — first touches included. If you would rather we ran the implementation for you, that is what the consultancy does.