Marketing operations consultants in Delhi NCR, and the makers of MarqIQ
The InHouse Marketers is a B2B marketing operations consultancy in Delhi NCR, India, working remotely for teams in the US, the UK and Europe, and across the rest of EMEA and APAC. We implement, migrate and run Adobe Marketo Engage, HubSpot, Salesforce, Account Engagement (Pardot), Salesforce Marketing Cloud and Oracle Eloqua, and we build MarqIQ, lead source attribution software. The company is The InHouse Marketers Pvt. Ltd., and every engagement named on this site is one our consultants delivered.
Built on operations work. Grown into everything around it.
The InHouse Marketers exists because of a gap B2B teams recognise: you need serious marketing operations expertise, but not enough of it to justify a permanent hire — and the traditional agency route puts three account layers between you and the person who knows Marketo.
We began with marketing automation and Salesforce, and those remain the deep end: certified consultants across Marketo, HubSpot, Pardot, Eloqua and Marketing Cloud, doing implementations, migrations and the rescue work that follows someone else’s shortcuts.
The website, the AI workflow and the search strategy all touch the same forms and fields, so AI integration, website development, design, SEO and paid media now sit in-house with the same team, and nobody has to explain your lead routing twice. That team has delivered 150+ projects for 40+ global clients.
One team covers six disciplines, and MarqIQ came out of that team’s client work.
MarqIQ started as our own internal shortcut
You cannot run this many implementations without noticing you are rebuilding the same five things every time.
The UTM fields. The hidden fields on the forms. The workflow that pins first touch so it survives the next twenty visits. The audit nobody has time to run. The templates rebuilt by hand because the platform wants its own markup. Every engagement, the same work, done carefully and slowly by people who should have been solving harder problems.
So we built it once. MarqIQ is the result — an execution engine for marketing operations that runs those jobs inside HubSpot, Marketo and Salesforce rather than beside them. Our consultants use it on client work. It is live now on a 14-day free trial, and capability keeps arriving in phases.
It is also the reason to weigh our advice on marketing operations: our consultants rebuilt those fields, forms and workflows by hand often enough to turn them into software.
How we work
Six working rules. Hold us to them on the first call.
Audits start inside your instance
Before we recommend anything we pull the last-run date of every program, automation rule and workflow and, for every field, how many records hold a value and when it was last written. Recommendations come from those counts.
Certified in the platform you run
Marketo, HubSpot, Salesforce, Pardot, Marketing Cloud and Eloqua. Whoever works in your instance holds a current certification in that platform, and the same team wires in Clay, n8n and Claude.
We work inside your team
Use our strategy people, our web team, our CRM consultants, or all three. The consultant doing the work answers in your Slack, so questions go straight to the person in your instance.
We stay after go-live
Support, training and refinement continue past implementation, on a monthly or quarterly retainer. Left alone, a platform drifts: fields stop being written, scoring rules outlive their campaigns and sync errors pile up unread.
Measured on pipeline
We report against three measures: lead quality, pipeline contribution and the operational hours saved.
Based in Delhi NCR, working in your hours
We are in Delhi NCR and most of our clients are not. Across 40+ global clients in the US, the UK, Europe and the rest of EMEA and APAC, engagements run remotely with calls in your working hours.
Four ways to work with us
Pick the structure that matches the work, not the one that suits our forecasting.
Set scope
Defined deliverables, fixed price, clear end date. Best for a single implementation or a migration with known boundaries.
Hourly
Pay for the time used, nothing more. Suits audits, consultative work and anything where the scope will move.
Monthly retainer
A dedicated block of hours every month. The usual choice for teams who need marketing operations covered but not a full-time hire.
Quarterly retainer
Planning cycles, roadmap ownership and a longer horizon. Best value where the programme is committed and continuous.
Last updated
One service or the whole stack: both are normal
Some clients arrive for a single Marketo implementation and we never hear from them again, which is fine. Others start there and end up with the CRM, the AI workflows, a rebuilt website and the search strategy pointing at it. Tell us which one you are and we will scope accordingly.
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