What we do

Six disciplines, one team that talks to itself

Marketing automation and Salesforce are the foundation. AI integration, website development, design, SEO and paid media exist because clients kept asking, and because briefing a stranger on your lead routing is nobody’s idea of a good quarter.

Platform certifications

Certified on the platforms you already run

Our consultants hold active certifications across every major marketing automation and CRM platform. Nobody works on your instance without one.

Adobe Marketo Engage

Implementations, migrations, nurture programme design, lead scoring models, database hygiene and ongoing marketing operations.

Certified

HubSpot

CRM onboarding, pipeline automation, sequences, Marketing Hub configuration and clean-up of accounts that grew faster than their admin.

Certified

Salesforce CRM

Sales Cloud, Service Cloud, custom objects, flows and the revenue operations plumbing that keeps sales and marketing agreeing.

Certified Admin

Salesforce Pardot

Account Engagement implementation, scoring and grading models, Salesforce sync configuration and B2B journey design.

Certified

Salesforce Marketing Cloud

Journey Builder, Email Studio, Automation Studio, data extensions and AMPscript for the cases that need real logic.

Certified

Oracle Eloqua

Campaign Canvas, program builder, lead scoring, integration frameworks and personalisation — including migrations off it.

Certified
01
Core service

Marketing Automation

Marketing automation consultancy covers designing, building and maintaining the systems that capture, route, score and nurture your leads. We do new implementations, migrations between platforms, and rescue work on instances that someone else left half-finished — across Marketo, HubSpot, Pardot, Eloqua and Salesforce Marketing Cloud.

  • Full platform implementation on Marketo, HubSpot, Pardot, Eloqua or SFMC
  • Lead nurture programme design, build and QA
  • Lead scoring and grading models derived from actual conversion behaviour
  • Marketing and CRM integration, including bi-directional sync repair
  • Database hygiene, deduplication and segmentation architecture
  • System audits with a prioritised, costed remediation roadmap
  • Ongoing marketing operations (MOPs) support as a retainer
Get a free system audit →
Platforms we implement
What an engagement covers
Implementation
Migration
Rescue audit
Ongoing MOPs
Moved an aviation client from Eloqua to Marketo across September and October 2019 — assets, operational programs, integrations and webinar programmes, plus the site's own data-collection layer rebuilt and version-controlled so form capture never stopped. Read the write-up →
Migrations

Moving between platforms without losing the quarter

A migration is not an export and an import. Scoring logic, programme structure and attribution history all have to be re-derived in the new platform’s own terms — which is where most migrations quietly go wrong.

See all 15 migrations and integrations →
Eloqua→Marketo

Program logic rebuilt natively rather than transliterated, with scoring re-derived from actual behaviour.

Pardot→HubSpot

Full asset, list and automation mapping, plus Salesforce sync re-pointed without losing attribution history.

Marketo→HubSpot

Programme-by-programme rebuild with a parallel-run period so nothing goes dark mid-quarter.

HubSpot→Marketo

Where scale or complexity has outgrown the original platform, including database restructuring.

Salesforce ecosystem
Flows & Apex
Consolidated several Pardot instances into one Marketo instance for a web solutions provider after a run of acquisitions — a workspace and person partition per acquired organisation, against a single Salesforce connection. Read the write-up →
02
CRM & revenue operations

Salesforce Consultancy

We implement, configure and repair the Salesforce ecosystem — Sales Cloud, Service Cloud, Pardot (Account Engagement) and Marketing Cloud — and connect it properly to your marketing automation platform, so sales and marketing stop arguing about whose numbers are right.

  • Salesforce CRM implementation and configuration
  • Pardot (Account Engagement) setup, scoring and grading
  • Marketing Cloud journeys and data extension architecture
  • Custom flows, automation rules and Apex where the logic demands it
  • Bi-directional sync between Salesforce and your marketing platform
  • Revenue reporting, dashboards and attribution setup
Discuss your project →
03
Digital presence

Website Development

We build fast, accessible B2B websites and campaign landing pages that are wired into your marketing automation platform from the first commit — native forms, tracking and lead capture working on launch day rather than after a fortnight of tickets.

  • Full website builds, CMS-based or custom
  • Campaign and product landing pages
  • Native platform form integration, tracking and lead capture
  • Core Web Vitals, performance and accessibility work
  • Server-rendered or prerendered output, so AI crawlers can actually read the site
  • Ongoing maintenance and support retainers
Start a project →
What we build
Corporate sites
Landing pages
Product pages
Platform integrations
Fast & accessible
Brought several data sources into one system for an aviation and robotics business — website behaviour through Segment into Marketo, the site pages updated to carry the tracking, and the reporting the business actually used rebuilt in Tableau.
Search & paid media
Technical SEO
Answer engine optimisation
Keyword strategy
Google Ads
LinkedIn Ads
GA4 & attribution
A growing share of B2B research now happens inside ChatGPT, Claude and Perplexity — and those crawlers do not execute JavaScript. If your site renders client-side, they see an empty page. We fix that first.
04
Search & performance

SEO & PPC

We work on organic and paid search together, measured against pipeline rather than impressions. That now includes answer engine optimisation — structuring content and markup so AI assistants cite you, not only so Google ranks you.

  • Technical SEO audits and implementation
  • Answer engine optimisation: crawlable rendering, entity and FAQ schema, extractable copy
  • Keyword research and content strategy mapped to buying stages
  • Google Ads and LinkedIn Ads campaign management
  • Conversion rate optimisation
  • GA4 setup, attribution modelling and reporting you can defend
Get an SEO audit →
05
Brand & UX

Website Design

Design work built around how B2B buyers actually behave: fewer decisions per screen, obvious next steps, and reusable email and landing page templates your team can ship without opening Figma.

  • UI and UX design and prototyping in Figma
  • Brand identity and visual language
  • Conversion-focused landing page design
  • Email and nurture template design
  • Design systems your in-house team can maintain
Start a design brief →
Deliverables
UI/UX design
Figma prototypes
Brand systems
Email templates
Mobile-first
06
AI & intelligent automation

AI Integration

We connect AI tools directly into your existing marketing stack, CRM and website — enrichment, research, routing and reporting that used to be somebody’s manual Tuesday. No rip-and-replace: these are layers on the systems you already run.

  • Lead enrichment and research pipelines with Clay and Apollo.io
  • Multi-step automated workflows in n8n and Make
  • LLM integration (Claude, OpenAI) for content, data handling and internal agents
  • AI-assisted CRM automation — follow-ups, deal scoring, churn signals
  • Website personalisation and conversion experimentation
  • Custom agent builds for outreach, SDR support and reporting
Explore AI integration →
Tools we integrate
Clay
n8n
Claude (Anthropic)
OpenAI
Make
Relevance AI
Apollo.io
Instantly.ai
Zapier
Perplexity
Our product · Live now

Or run the operations work yourself, with MarqIQ

Everything above is us doing the work. MarqIQ is the same work as software: end-to-end source tracking, first touch that survives later visits, templates in your platform’s own markup, bulk field and form operations, live audit reports and cross-system reporting — inside HubSpot, Marketo and Salesforce.

It deploys through Google Tag Manager with no code, connects to 21 integrations, and is free for 14 days with no credit card. Plenty of clients use both: MarqIQ for the routine, us for the hard parts.

Explore MarqIQ →Start free trial
Questions

Before you get in touch

Which marketing automation platforms does The InHouse Marketers implement?

We implement and manage Adobe Marketo Engage, HubSpot, Salesforce Pardot (Account Engagement), Salesforce Marketing Cloud and Oracle Eloqua, alongside Salesforce CRM. Every consultant assigned to a platform holds an active certification in it, and we have delivered more than 150 projects for over 40 global B2B clients.

Can you migrate us from Eloqua to Marketo, or Pardot to HubSpot?

Yes. Marketing automation migration is one of our most common engagements. We handle Eloqua to Marketo, Pardot to HubSpot, Marketo to HubSpot and HubSpot to Marketo, covering data mapping, programme rebuild, scoring model translation, CRM sync validation and a parallel-run period so campaigns do not go dark during cutover.

Do you take on platforms that another agency set up badly?

Frequently. A rescue engagement starts with a system audit of the live instance — programmes, field structure, routing, sync errors, duplicate handling — and produces a prioritised remediation plan with effort and impact against each item. You can act on that plan with us or with your own team.

What does a marketing automation system audit include?

A review of your existing automation setup, CRM configuration and key workflows, followed by a prioritised list of improvements with estimated effort and expected impact for each. It covers database health, lead routing and scoring, programme structure, integration and sync integrity, and reporting accuracy. The initial audit is free.

Do you offer Salesforce CRM implementation as well as marketing automation?

Yes. We implement and configure Salesforce Sales Cloud, Service Cloud, Pardot (Account Engagement) and Marketing Cloud. Certified Salesforce Admin consultants handle flows, custom objects, Apex where required, and bi-directional sync with your marketing automation platform.

What AI tools do you integrate into marketing and sales stacks?

Clay, n8n, Make, Claude (Anthropic), OpenAI, Relevance AI, Apollo.io, Instantly.ai, Zapier and Perplexity — connected into existing CRM and marketing automation systems for lead enrichment, research, routing, SDR automation and reporting. We integrate into the stack you already run rather than replacing it.

How much does a Marketo or HubSpot implementation cost?

It depends on scope, and we will not pretend otherwise. We work four ways: fixed price for a defined scope, hourly for consultative or variable work, a monthly retainer for ongoing operations support, and a quarterly retainer for strategic programmes. Discovery calls and the initial audit are free, and you get a scoped estimate from them.

Do you also sell software?

Yes. MarqIQ is our marketing operations platform — end-to-end source tracking, first-touch attribution that persists, native email and landing page templates, bulk field and form operations, live audit reports and cross-system reporting inside HubSpot, Marketo and Salesforce. It is available now on a 14-day free trial. Teams who want to run the work themselves use MarqIQ; teams who want it done use the consultancy; plenty do both.
Work with us

Not sure which service you need?

Most good engagements start with one problem and grow. Book a free call, describe the mess, and we will tell you what we would actually do about it — including when the answer is “you do not need us for this”.

Book a free call →